Miraculous Ladybug Merchandise
Miraculous Merchandise released

The 'Miraculous Ladybug Merchandise' are merchandise released by Zagtoon, Inc. Most of them were revealed in the Toy Fair, and later sold in stores such as Target, Walmart, and Toys R Us.

Fashion Dolls

So far, Zag only released six fashion dolls: Cat Noir, Adrien Agreste, Ladybug, Marinette Dupain-Cheng, Chloé Bourgeois, and Antibug. They come in packaging separately. According to Miraculous Mexico on Twitter, Bandai will be releasing two new dolls of Marinette and Chloé.[1]


Cat Noir

Cat Noir's hair is yellow, and moulded-on. He comes with a removable one-piece outfit of his superhero costume, with a painted-on mask and gloves. Additionally, he comes with his staff in its shortened form. He comes with a bell that rings, although the ring is hard to hear. His boots are glossy and has a coil wrapped, similar to in the show.

Adrien Agreste

Similar to Cat Noir's hair, it is moulded but in a different style. His outfit is his black shirt with a few lines and white jacket. However, they are sewn together in one piece. He wears his signature jeans and removable red-orange sneakers. He also comes with his fencing sword.


Ladybug's hair is made with blue nylon, and extended so that the ends won't look too chopped off. Her mask is painted on, and her outfit is made with fabric. Her hands are painted red and can only rotate, similar to Marinette's doll. She has a painted-on mask and doesn't have her red ribbon hair tie.

Marinette Dupain-Cheng

Her hair is exactly the same as Ladybug's. She wears a removable white T-Shirt attached with her grey blazer. The blazer can be flapped open just a bit to reveal a white fabric with pink polka dots. The same fabric is used for her sleeves to resemble rolled-up sleeves. Her pants are pink jeans with pocket stitching, and the same fabric used for rolled-up pants. Her shoes are pink flats with a bit of heel. She comes with a pink backpack with a blossom.

Chloé Bourgeois

Chloé's hair is tied up into a ponytail, like in the show. Her bangs are being pulled tightly by her ponytail band. Her eyebrows are narrowed down on the doll, and her blue eyes are wearing her signature colour eyeshadow. For her outfit, she is wearing her signature black and white striped tee with a yellow jacket, as well as her white cardigans. She has white flats.


Like Chloé, she has similar bone structure and hair. Her mask is painted on, and her outfit is in one-piece.

Packs with Kwami

Ladybug and Cat Noir come in separate packs. In their prototypes, their outfits are metallic and shimmery. They have their Kwami with them.

Action Figures

All of the action figures are small and their outfits are painted on.

Other Merchandise

Roleplay Set

The Roleplay Set comes with Ladybug's yoyo in a compact caller form, Marinette's purse, Ladybug's mask and gloves, and Tikki.

Toy Fair Clothing and Backpacks

Zag released clothing with the main characters on T-shirts and vests in the size for children. In the toy fair, they were placed on mannequins. On backpacks, Ladybug was placed on there for design with the base as red.


Miraculous: Tales of Ladybug & Cat Noir
Miraculous Ladybug Merchandise
List of Miraculous Ladybug characters

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